Why bother with a responsive web design?
Responsive website design has actually ended up being the go-to solution for companies who desire an easy to use interface and greater client retention. If your company has actually come this far without making the most of all the advantages it has to offer, you may have presently be plagued by low website traffic and frustrating conversion rates
Now as a responsible business owner, you’ll are probably searching for good reasons prior to spending any amount of money to make the subtlest changes to your web presence; perhaps the most significant of which is switching to or opting for responsive web design. It’s an all too common concern among new clients as we bring them on-board at Think Big Online. Nevertheless, by opting in you’ll soon see returns that will make it all worthwhile. Responsive design is simply way better than its predecessors and a must-have if your business is to survive the competition well into the future!
Responsive web design is vital for most of businesses due to the fact that it enables your users to achieve their objectives rapidly and smoothly. The vital elements of your website can be pulled up on a cellular phone and appear as a totally functional variation of the initial and complete web experience you ‘d provide to consumers on a laptop or home computer. If you fail to provide a mobile-friendly experience like this for your visitors they will not hang around, they’ll merely click away and take their business somewhere else.
Dissatisfied consumers is bad news for any business and the same can be said about your website being at odds with a dominant internet search engine. Google have recently confirmed exactly what we’ve come to suspect for some time – sites that are not optimised for several users get reduced search rankings. Google bases their rankings on how beneficial a page is for the query a user has gone into, plus the utility of the website – for instance, can a user complete the action they wish for on a wide range of devices?
Your page might be completely relevant to their search, however if visitors can not access the content quickly across a number of gadgets, your website may receive a less than positive evaluation and may never appear on the top page of Google. If your company is lowered to a second or 3rd page entry you’ll lose a considerable quantity of traffic, as people naturally choose links from the first page.
Google has also revealed that companies which have a single responsive website – rather than one standard and one mobile version – are far simpler for their bots to find, since there is just one URL. This website, is a perfectly good example of this responsive web design practice.
If your site is responsive and all set to service mobile clients, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to call your business immediately. Potential clients can likewise check out testimonials about your business or perhaps find you in a hectic place using Google Maps, both are particularly well-suited to the needs of mobile users
Branding is among the methods which we construct a relationship of trust with a client and keep them coming back for more of the same. This concerns responsive design for two reasons. First – individuals do not feel confident in a site they can not quickly browse and second, in order to develop an uniform brand name you’ll need responsive web design to produce a consistent web presence regardless of the device your customers are using to reach you.
In today’s market there are just a handful of reasons a business may choose to stick with fixed design on their web page. Those who do not rely in any significant method on web traffic to drive sales, or those who have few competitors, or those who have actually already checked out responsive design and discovered it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward!